Has this been done before?
Yes, in 2012 there was an initial offering of web extensions (known as Top-Level Domains), and over 1,200 new .somethings have already joined the internet.
Who else has one?
There are over 1,200 new TLDs spread across three broad categories; corporate TLDs such as .apple, .bmw and .nfl; city specific TLDs such as .dubai, .barcelona and .capetown; and entrepreneurial TLDs such as .art, .bet & .cafe.
Who allocates TLDs?
TLDs are granted under the authority of the Internet Corporate for Assigned Names and Numbers (ICANN), the global regulator of the Internet. ICANN is a completely independent, multi-stakeholder lead, non-profit entity based in California, USA.
How much do they cost?
While application fees in the next round are expected to be lower than the previous round, the best guidance available is previous pricing which was an application fee of USD185,000. You'll need to factor in other costs like someone to help you to prepare your application and run the technology you'll need to operate it (yes, that's where we come in!)
What do I do next?
The first step is to indicate your non-binding interest in securing your own part of the digital future in the submission box on this website. Then we'll get in touch when the application process becomes clearer to help you with everything you need to do to prepare.
Where can I find out more?
If you have further questions, you can speak to a representative by contacting us.